Create more market relevance, impacted on valid data.

PULSE Portfolio
AI-driven forecasts help to better evaluate markets and opportunities. Optimise store networks, monitor competitors and uncover hidden insights about trade areas and your future customers. AI-driven forecasts with a hit rate of over 90% support expansion managers daily.
Portfolio Manager
Key Features
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01
Store influence analysis
Portfolio optimisation only works if the influence of individual shops on the entire store network is evaluated. With us, this can be done with fewer clicks.
02
Revenue potential for existing stores
PULSE-AI simulates the sales of existing shops and thus provides realistic insights into historical sales expectations.
03
AI-driven catchment areas
PULSE-AI determines the catchment areas required to reach enough of the targeted population to turn your store into a high performance location.
04
White spot analysis
Knowing which areas are outside my catchment areas helps you to determine the current urban reach in order to plan campaigns even better.
05
Competitors & anchors
Keep an eye on current market developments with automatic competition and anchor monitoring.
06
Cannibalisation
Whether the cannibalisation of one branch or the entire branch network of a city. PULSE-AI identifies threats and insights into actual cannibalisation
07
Market coverages
Determine the market coverage of your catchment areas in entire cities or individually defined urban ecosystems.
08
Project management
Save all analyses so that you can access them later.
09
Twin Areas
Based on your data warehouse and all available data, PULSE-AI determines the so-called twin areas - areas where expansion may be worthwhile.
10
Evaluate consumer satisfaction
PULSE-AI determines a Consumer Happiness Score on the basis of rating portals. This provides insights into the satisfaction of your potential new customers.
11
Sales simulation with over 90% accuracy for expansions
In just a few seconds, PULSE-AI calculates a realistic sales estimate for the last few years. This is the best way to compare the potential performance with existing shops.
12
Pan-European understanding of footfall
WHATALOCATION analyses the significance of pedestrian frequencies for each location. Are you really dependent on high visitor numbers? Find out!
13
Demographical evaluations
Population data including the age and gender split is available for all catchment areas.
14
Data, data, data ...
We have mapped all European countries in the H3 grid and filled them with our in-depth data packages.
15
Evaluate every European location
Every conceivable European address can be fully analysed for an expansion use case with just one click.

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WHATAPOSITION